Alto Adige has been treated kindly by fate, also in terms of cultural and natural diversity. Its attraction derives from the small landscape units, which inspire the observer to dream and also offer a habitat and retreat for many animals and plants. For me it’s clear that this advantage, to which I’ve contributed nothing, also involves certain duties, and I’m determined to play my part in preserving these assets. There are opportunities to do so in many of the operational decisions to be taken. The wine, for example, as a composition of numerous natural aromas and flavors must be created in harmony with its natural surroundings. Respect for the Earth brings something for everyone, including those people who are less able to respond to the negative consequences of environmental degradation.